" collective footfall at my shows now vastly exceeds any so called ‘National show’ with well over 75% of visitors coming from within a 50 mile radius of the venue... "
Wednesday 31 January 2007
By Roy Bird
Another amazing show
Show Organiser opens show 1 hour earlier!
Everyone enjoys success but very occasionally, success can also take us by surprise. This was the case at last weekends ‘Northern Sound & Vision Show 2007’.
The organisers had once again increased their ‘Privileged ticket’ campaign to nearly 150,000 in an effort to maintain the sort of growth they have had in previous years. 10%? No not this time!
Attendance on the Saturday topped well over 1,500 visitors, which once Trade, VIP’s and Pay on the Day’s had been rolled in, meant an increase of nearly 50% on 2006. An unimaginable percentage increase for any UK show at this time, regardless of the market.
Although Sunday’s attendance dropped back to more predictable levels, overall attendance for this most popular of shows very nearly reached 3,000. As always, the organisers are at pains to point out that they only release accurate attendance figures.
“ My business has tirelessly championed the whole case and ethos for Regional shows “ says Roy Bird “ collective footfall at my shows now vastly exceeds any so called ‘National show’ with well over 75% of visitors coming from within a 50 mile radius of the venue. We once again proved that if companies want to maximise markets they have to take their products to the customer. People are simply not prepared to travel long distances anymore. “
We also ensure our visitors get a great deal and assuming one had a Loyalty Card it was possible via the unique showpack (which came complete with free show programme and magazines) to actually be ‘in pocket’ by almost £2.50!
The new carpark adjacent to the venue was also an outstanding success with its all day rate of just £5. Queue’s stretched back almost a quarter of a mile at one point.
Dates for next year and subsequent years have already been set. For 2008, they are the 26 – 27 January 2008.
Plans for next year include increased space for neutral demonstrations, live comparisons, sponsored space for industry associations and organisations, more clinics, liason with colleges operating Music Technology and Media Studies courses and generally increasing the scope of the show as a musical experience and shop window.
Lastly the organisers would like to thank ‘Hi-Fi World’, all the exhibitors and the public for making the ‘Northern Sound & Vision Show 2007’ such a success - thank you. See you all next year!
Ends.
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